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Tuesday, January 29, 2008

Leaving Uni was really frustrating for me... No more lectures... I loved them! That's why sometimes I need to go back to the roots and produce an 'academic' style post. Thinking in the last post about this story about being a foreigner, reminded me that I still needed to cover the subject of Prejudice and stereotypes within the communication act, mediated through the artwork. Here are some keys that hopefully you will appreciate to learn about!
Cindy Sherman dealing with the female stereotypes, untitled, 1982, Photograph on paper, 115.0 x 76.0 cm, Tate Gallery, London

In the case of an intercultural communication act, stereotypes provide an initial prediction that we make about strangers both on cultural and sociocultural levels. Here is the 'basic'.
But people forget that every communication act is potentially multicultural; as you are a student and she is a worker, you are a male she is a female, you come from the north he comes from the south, he is your father (a parent) and you are a son (without child) and on and on.
Stereotypes are ‘a generalization about a group of people based upon their group membership. Therefore, to stereotype is to assign identical characteristics to any person in a group, regardless of the actual variation among members of that group’. For example, contemporary art is about a white square on a 2m*6m canvas as well as Mexican art is traditional are well known stereotypes...

Hewston and Brown (1986) define stereotypes as mental representations (cognitive dimension) which influence our feelings towards members of a particular group (affective dimension) which have three characteristics:
  1. Groups are often classified on the basis of characteristics which are easy to identify for the viewer such as sex or ethnicity.
  2. a specific set of attributes is ascribed to the whole group of people.
  3. the set of attributes is ascribed to any individual member of that group, which means that individuals belonging to the stereotyped group are assumed to be similar to each other, and different from other groups.

A common stereotype which is associated with contemporary art is that it is art reserved for an elite (“Art is the noblest and the most sophisticated way to consolidate social level, power and money” (Serge V. 1990)), that it is pure provocation and finally, as it is no more attached to aesthetic or technical skills, that everybody could create it. For this reason Walker (1999:34) argues that "It appears that people got an attitude of hostility and indifference towards the contemporary art forms”.

Yves Klein.Blue Monochrome. 1961. Dry pigment in synthetic polymer medium on cotton over plywood, 195.1 x 140 cm.

The way we process information is influenced by our stereotypes, meaning that we tend to retain favorable information emitted by members of our ingroups and to defend unfavorable information from members of an outgroup (Hewston and Gilles,1986). The information process is “biased in the direction of maintaining the preexisting belief systems... These processes, then, can produce the cognitive confirmation of one’s stereotypical beliefs”(Hamilton et al., 1992). Therefore, the way we interpret incoming messages emitted by the artist through an artwork is dependant on the stereotypes we hold about contemporary art, the artist, the content of the message emitted and on every environmental factor associated with the artwork (e.g. if it is displayed here, in the Tate, it is necessarily a masterpiece)

Ian McClean (2004) highlights that stereotypes have an influence on how artworks are compared and classified. He argues, that if people lately “seemed to have noticed art conceived by non-western artists, such art is still conceived as the Art of the other rather than the same, as if only the West (or more accurately a few privileged places in the West) is a site of modernist and postmodernist” (2004:294).
Frida Kahlo. Frida and Diego Rivera. 1931.Oil on canvas. 99 x 78.7 cm. San Francisco Museum of Modern Art, San Francisco, CA, USA

Let me give you an example: Frida Kahlo’s or Diego Rivera’s paintings have often been and remain introduced as Mexican artists, producing Mexican art rather than being presented within the context of a specific art genre for example. In this way a stereotypical view of Frida Kahlo’s and Diego Rivera’s art is reinforced as their art is reduced to the category of “being Mexican”.

In conclusion?! Stereotypes are here and we can't avoid using them... they are shortcuts of the mind that help us not to have to consider the totality of the billion of information that our brain receives each seconds of our life. But there is something you can do about them:
To question them! They provide a good prediction of a stranger behaviour but certainly not absolute truth about individuals. Be curious! Doubt! Ask questions! After all there are no stupid questions... only stupid answers.
Want to read more?

  • Hamilton, D., Sherman, S. And Ruvolo, C. (1992) Stereotypes based expectancies. In W. Gudykunst and Y. Kim (Eds.), Reading on Communicating with Strangers. New-York: Mc Graw-Hill. (Originally published in in Journal of Social Issues, 46(2), 35-60.
  • Hewston,M. and Gilles, H. (1986). Stereotypes and Intergroup Communication. In
    W. Gudykunst (Ed.), Intergroup communication. London:Edward Arnold.
  • McLean I., (2004). On the Edge of Change? Third Text, Volume 18, Issue 3 2004Walker, J. (1999) ART & OUTRAGE Provocation, controversy and the visual arts, Sterling: Pluto press

Sunday, January 27, 2008

Is the grass always greener in your neighbour's garden? Many of you may have experienced living abroad for short or longer journey... It is always interesting to see yourself in another framework. You get used to some of the things you may find there (In my case, here in the UK, a few things come to my mind such as the tiny skirts and hum... let me think about it...) and some you will never get used to.
There is something that I still can't cope with here... I tried really hard, I promise! But I can't get over it: The open curtains.
Let me explain... For me, the concept 'home' is deeply linked with this other concept called 'privacy', or 'retreat' and I can tell you that I have great difficulties not to stop to watch what happens in these thousand houses I pass everyday when I am on the way to work.
People laying on their bed or sofa watching TV, having a can of beer, getting prepared for the party... They would be French I wouldn't care. But they are not and I want to know everything about them in the 2 1/2 seconds allowed by the social communitarian rules that would lead the police to my house for 'weird act of voyeurism' if I'd be watching for too long. So instead of leading a digital SLR raid at night to frame these people, I prefer going into an art gallery!
Sometimes Preston homes ring a Richard Billingham's bell in my mind... Do you know him? He was shortlisted for the Turner prize in 2001 but shined among the YBA's (Young British Artists is a group promoted by Saatchi that appeared on the contemporary art scene in a really famous exhibition called 'sensation' that promoted new stars such as Hirst, Sarah Lucas, Tracey Emin, The Chapman Brothers and many others...).
When discovered, Richard Billingham was seen as a poor child of the Midlands who came over a dramatic familial mediocrity through the use of a camera. His mother, Liz, tattooed and obese; his father, Ray, alcoholic and his brother, Jason who is a drug addict... The pictures are usually untitled and are talking about the artist roots; a family album and certainly not related to any political critique or anything like that.
I mentioned it earlier in this blog but I think that, no matter the subject you cover through your artwork, it has to address the network of social relationship that compose the contemporary art world. In this particular case I think Billingham allow gallerists, curators, critics [...] visitors to access to a world that they would not see otherwise. In the particular setting of the gallery, it is highly recommended to stay in front of these 'windows' opened by Richard's camera... highly fashionable indeed. No worries, the police this time won't come to knock on your door; this is institutionally authorized voyeurism!
Who cares about these middle class people? I mean the ones who got a job, one or two kids and a mortgage? I just imagine in 2o years time when the economical, social and cultural centre of gravity will definitely be set between China and India... Would Chinese artists come to the old Europe to take pictures of the last middle class families as we do now with the first middle class Chinese families?
So... from our perspective, Billingham's pictures are fantastic...right? But when it came to produce a second serie of photographs, the artist who was obviously the centre of the press and critics attention, failed to hit his target a second time... He chose to picture the city area he came from. Pretty pictures that did not work...

The art world has a thousand of similar tales to tell. Looking at one of the last issues of PHOTO magazine, I was amazed by a serie of pictures taken by jessica Dimmock. Taken on the apartment at 4 W. 22nd St, NYC. Drug addiction, violence, love, sex, friendship, poverty...
Jessica Dimmock - the ninth floor
"The images that garnered Dimmock her F Award, as well as and Inge Morath Prize and PDN's Marty Forscher Fellowship Fund, are compassionate yet disturbing portraits of lives stifled and consumed by addiction" says the other blog... As a European, 25 man potentially middle class, passionated with photography and visual arts in general... with no drugs addiction nor major problems in life... I agree.

Saturday, January 26, 2008

Hello blognaute! I haven't seen you for a long time now... I kept myself busy for preparing an interview that took place in Liverpool last Tuesday... Do you remember? The Bluecoat, the present I asked for Christmas!? Well... usually it's no news good news, but this time... I was so stressed that I think I did not do that well... I needed time to go back on these blog lines... I ll give you the answer as soon as I got it... Positive or negative...
That's it for the 'social' aspect of this warm hearted blog! Yes I eat drink and breathe contemporary art, but this blog is for you as much as for me. Without you it wouldn't exist anymore! So once again and I will never say it enough: Thank you!
I know that some of you read it quite regularly. Please feel free to write a comment on this specific post if you have any interesting suggestions to improve the quality of this blog.
Hope you won't be too shy for this!

Tuesday, January 15, 2008

It's time for a new artwork of the month.
Usually there is one artwork I fall in love with, every month, but this time I really, reeeaalllyyy wanted to speak about something from Paul Mc Carthy. Probably because I did not know much about him when I started this post and because his name regularly comes back everywhere in contemporary art blogs journals; as a major influencial figure. He is recognised as an inspiration for many artists such as Mike Kelley, Cindy Sherman, the Chapman brothers and many many others. Almost a myth. But what to choose? This is really hard... In Mc Carthy's work everything seems connected... If I take one among the huge amount of artworks it may be out of context, maybe inappropriate. This is something that really makes sense as a whole thing. Not that one artwork separated from the others is meaningless but once you explored the richness of the connections between the numerous sculptures, videos, performances, paintings...

McCarthy is a storm... Try to read exhibition reviews, critics are unanymous "it takes to the guts". Since the 60's he carefully attempted to soil Hollywood and Disneyland madness "as a type of prison "that you are seduced into visiting" to highlight modern social movements. It seems a bit complicated... I'll slow down.
Blockhead in front of Tate modern
There is only one difference between a madman and me. I am not mad. Salvador Dali (1904 - 1989). This statement perfectly applies to Paul Mc Carthy, but at the end what does make him "not mad" and internationally recognised? I think it is the coherence of his work. Certainly too 'well-orchestrated' over this very long carreer of sculpting, painting, video producing, doing performances to be a simple attempt of a disturbed man to come to terms with his own personal problems.

To quote Magnus af Petersens in his excellent essay 'Paul Mc Carthy - 40 years of work - an attempt of a summary':
Paul McCarthy’s works incorporate a sharp social critique, which focuses on social and cultural traumas rather than on private issues. This is the dark side of the American Dream, of the consumer society we all live in, even in Sweden and the rest of Western Europe. He also touches on a variety of existential issues. But he can also be exceedingly comical, although the laughter often sticks in your throat. He is a clown, a buffoon in the Rabelaisian sense.

40 years of work... Paul Mc Carthy has a long and quite prolific career that really starts (at least for the artworld) in the 60's. Back in the context, in the U.S., the legacy of Jackson Pollock, the 'action painting' abstract expressionism just reached its climax point (The emphasis is put on the action of painting rather than the result on the canvas), artists are more and more interested in 'speech act' or "a statement that is not solely descriptive but also constitutes some form of action". His works present also numerous minimalist references:
Ketchup Sandwich
Corporal fluids metaphorically represented by Ketchup, chocolate, vaseline become recurrent themes both in symbolically complex performances and in minimalist artworks to which he does numerous references (for example a cube filled with ketchup represents a crane or a big letter 'H' that lays on the ground symbolises the minimalist form of a dead body).
Everything quickly becomes inter related; moreover, by reproducing the same artistic acts over the years changing the medium, Mc Carthy questions the relation between these representational modes. For instance The 'Ketchup cube' concept used in 'Ketchup Sandwich' also appears clearly in 'Blockhead' a giant inflatable Pinocchio shown above. Once you've acknowledge the existence of the first one, it becomes really hard to conceive this Giant puppet's head not filled with slimy, greasy, red fluid... The concept recall is really powerful!
Dead H - Paul Mc Carthy
After settling down in los Angeles, Mc Carthy works on numerous performances and includes progressively cameras, first to film the performance but progressively as a part of it, as a parody of the Hollywood (a close neighbour) codes of production and shows everything that this industry of 'dream' holds back. The artist attacks many myths, from the perfect family in a performance with Mike Kelley called Family Tyranny in 1987, to the acts of painting and cooking in Bossy Burger (1991) see picture on the left. In this performance, Mc Carthy attempts to reveal the world's cruelty by underlining the bloody aspect of the cooking act, to discuss anything from entropy to social oppression or waste culture. In WGG Test, depicting a sailing party gone wrong, McCarthy questions the effects that violence and mutilation, both real and simulated, have on the viewer in contemporary culture (http://www.youtube.com/watch?v=4C3yjIet2Ig Please be aware that these videos may hurt sensibilities). It bleeds, it is frenetic, the screams are unbearable, but it is clear and shown that this is all fake (presence of cameramen, displaying of the "trick" in some short sequences showing the real leg of the 'amputed' captain hidden under the stage...).
Again, like the corporal fluids, Mc Carthy throws out in the spectator's face what he/she does not want to see, because it is a part of history or intimity that everyone wants to forget! But WHY WHY WHY????!!!!! And if you run out of a Paul Mc Carthy exhibition, screaming this single 3 letters word... Then it is a total success. Why do we want to forget all these concepts? We do want to forget, now it's a fact and by being confronted face-to-face with Paul Mc Carthy abominations confirms that statement. One step further, he tends to use actual cinematographic settings used in famous mainstream hollywood productions, movies or series.

The Painter- Paul Mc Carthy

To the question: "Do you find it strange that people have such strong reactions to fecal matter, blood and mucus? The slightest thing that pops out of us is a total horror. Aren't these standard human materials? Why the shock of what's inside us?"
Mc Carthy answers: "Maybe it is a conditioned response: we're taught to be disgusted by our fluids. Maybe it's related to a fear of death. Body fluids are base material. Disneyland is so clean; hygiene is the religion of fascism".

And that is exactly what Mc Carthy's art is about!! It stands to question the formative power of social and political society. You really thought that pirates were sexy and totally disapeared? If Hollywood or Disneyland does show us a glamour image of the pirates, Mc Carthy recreates the attraction "Pirates of the Carribeans" and replaces Johnny Depp by thirty actors, wearing oversize carnival heads, simulating the invasion of a village, violence, mutilation, rape and the public sale of the village women. Probably far more realistic than the Hollywood version. One step further, beyond the farce, the masks and the grotesque spoof horror movie scenes, McCarthy's Pirate work makes also some references to the US invasion of Iraq, some scenes have been said to allude clearly to Abu Ghraib and the abuse of prisoners. Once again Mc Carthy demonstrates that we invent this new pirates dream, to hold back a certain reality of a 'human' violence (opposed to imaginary).

Mc Carthy however, offers you, the visitor, a precious gift: the ability of questioning yourself and all these mental barriers and taboos... It is a "wether you like it or not , this is there, in you, do not forget it!"

So here is my artwork of the month:

The exhibition Shop head/head shop Works 1966-2006

The foreword for the catalogue “Paul McCarthy: Head Shop/Shop Head” starts with eleven questions: The physical formalism of minimalism, or the exuberant materialism of pop art? Comic performance or existential actionism? More or less? In jest or in dead earnest? Criticism or acceptance? Sadism or love? Drawing? Sculpture? Film? Photography? Performance? Paul McCarthy himself says “You may understand my actions as vented culture. You may understand my action as vented fear.”The retrospective exhibition “Head Shop/Shop Head“ (curated by Magnus af Petersens), which is being held in association with Moderna Museet in Stockholm and ARoS in Aarhus, shows for the first time a representative selection of his work in Europe, produced from 1966 to 2006. McCarthy also made a series of new works especially for S.M.A.K. Stedelijk Museum voor Actuele Kunst. The exhibition of 40 years of McCarthy’s work will be held until 17 February 2008. By vtv correspondent Thom de Bock. PS: See the video about the exhibition at Galerie Hauser & Wirth in June 2007 which presented a series of photo portfolios related to the large-scale projects Paul and Damon McCarthy produced in recent years.

Here is the trailer of the exhibition: http://www.youtube.com/watch?v=eXuFW4vm3EM&NR=1

On this next link you will find an excellent interview of the artist and several pictures of an exhibition that took place in Kopenhagen, which featured many of the artworks currently exhibited in Ghent (Belgium). http://www.kopenhagen.dk/interviews/interviews/interview_paul_mccarthy/

The voting process starts tomorrow... Ready???

Monday, January 14, 2008

Can you hear this noise? you may not be on the same wavelenght... Turn this buton now? Hmm... It seems to me that the conditions are now far better to read this new post. These machines are convenient, aren't they? If you hear a noise, you turn the button and hop! It works! It would be to easy if humans could 'work' the same way.
This post is about the noise that alters the communication between the artist and the viewer... through the artwork. But let's read a bit of theoretical work first:

Cy Twombly, Untitled, 1970. Oil, house paint and crayon on canvas, 11' 4" x 13' 3" (345.5 x 404.3 cm).Menil Collection, Houston.

Contemporary art carries a message emitted by a source (the encoder/artist), encoded through the artwork (code), and received by the viewer (decoder) who decodes the message. Such model also entails a source of ‘interferences’ which is a deterioration of the message within the emision/reception process due to the condition in which the communication act occurs.

Number 1 Jackson Pollock 1948

Such ‘interferences’ or 'noise', lead to the appearance of differences between the meaning interpreted by the viewer in presence of the signifier (the artwork) and the meaning intended by the artist. “If the communication process succeeds, the medium prompts a meaningful closure (a message) in the mind of the receiver that is in accord with the intended meaning (the message) of the sender. Hence, the receiver’s perception of meaning is required to complete the process”.

As seen previously, on a radio reception, if there are too much ‘interferences’, the listener cannot hear his programme because the quality of reception is too bad. In the same way, the comunication process through the artwork channel can fail due to bad communication conditions.

From the emitting side we can first highlight that most, if not all artists intend to convey a specific message by their artworks. Oftentimes the producer’s/artists intention does not match with the viewer’s interpretation of the message emitted by an artwork.
To quote Sturken, M. & Cartwright, L. who worked on the Visual communication: “Finding out a producer’s intention often does not tell us much about the image, since intention may not match up with what viewers actually take away from an image or text. People often see an image differently from how is it intended to be seen, either because they bring experience and association to a particular image that were not anticipated by their producer, or because the meanings they derive are informed by the context (or setting in which an artwork is seen)” .

Therefore, an artist might not be in full control of the meanings that are deducted from his/her produced picture or text. Francis Bacon’s famous “distorted figures” for example has been described as a depiction of the horror of war in the context of the late 1940’s for a long time whereas the intended meaning of his painting was to depict the inner pain inherent to human conditions.

Three studies for a crucifixion - Francis Bacon

In a next post I planned to show you a couple of artworks from Paul McCarthy who masters the use of noise as an integrated part of his artworks, performances and sometimes the whole exhibition. The noise as a medium. It definitely seems that everything can be a medium. It s a shame tha everybody cannot be a genius!

;-)

Thursday, January 10, 2008

Whether you are christian or not, I guess you all had a taste of the December traditional Christmas shopping crowd, which is on every end of year tables. Although the guy on the TV told me today that this 2007 season was not that great, I am sure we all had one or two crowds on the menu... How is it to feel like a fish? Exciting for some, suffocating for others, beautiful for a few.

We have seen in previous posts that contemporary artists use a wide range of media to communicate; from a simple canvas to marble; even the art market itself with Hirst, Koons or more recently Murakami (our first artwork of the month)... There is one that is not that new but tends to come back in front of the stage on a regular basis: The crowd.

Remember...
In 1938, Orson Welles broadcasts the novel War of the Worlds by H.G. Wells from the Mercury Theater. Instead of reading the original version, Welles adapts it to the contemporary context and presents it as if it was real. Newsflashes, interrupting a routine radio program...

The result? A huge panic! People packing and leaving massively the cities, numerous phone calls to the police from scared people reporting martian attacks, explosions... A great experimentation indeed!

Another different example, a contemporary example, an aesthetic example: Andreas Gursky

Andreas Gursky, Chicago Board of Trade II

Gursky's world of the 1990s is big, high-tech, fast-paced, expensive, and global. Within it, the anonymous individual is but one among many. Gursky's work draws a picture of our multicultural society from a specific angle, stressing the geometric beauty of the social interactions, of the world we shape. A cult of the anonymous. Another artist whose approach is similar in the sense that he points at the role of the individual among the mass, Spencer Tunick takes photos since 1992 of a mass he controls. By photographing a hundred or more of naked bodies in public spaces, he challenges and questions social, political and justice conventions (he is regularly arrested for photographing his naked models in public spaces). the result is a delicious aesthetic provocation in a strange, unusual manner in my opinion.

Chile 1 - Spencer Tunick 2002
Melbourne 2 - Spencer Tunick 2001

More recently, Antony Gormley proposed an interesting project (in the sense of using the crowd as a medium) for Trafalgar square in London. There, is an free place for you, artist, to expose your artwork (after a small contest between shortlisted contemporary artists) which already introduced Wallinger's Ecce Homo for example... Gormley proposed to allow people to be the artwork, one by one, for one complete hour, 24 hours a day, 7 days a week...

Easy to imagine the crowd of 'artwork wannabes' but also the virtual crowd that will be made of people in the growing pool of participants. Also a crowd of anonymous, but who will probably be the centre of the attention of a thousand tourists and their cameras, camera-phones... etc... An anonymous glory. Good luck Mr. Gormley!

A last example is the appearance of the Chapman brothers on a reality show here in Britain. To quote the Guardian who covered the subject: "It's frightening to think what Jake and Dinos might do to the housemates. Tie them up and watch them have sex with blow-up dolls? Make them act out some nihilistic performance involving Hitler, Ronald McDonald and nursery-rhyme characters? Force them to make toy panoramas of war, cannibalism and the apocalypse? The art world waits with baited breath". Let see what they planned for the TV crowd, it's currently on air.

I guess they may be inspired by the Czech arts collective Ztohoven, who hacked a cam used for the weather forecast in a TV news program. They inserted this apocalyptic image of an atomic explosion, which resulted to a Welles-like nightmare (Station phone calls, Heart attacks...) with the artists facing the possibility of three years in jail.

Click on the following link to see the video:http://www.youtube.com/watch?v=MzaN2x8qXcM

In Conclusion, there is no excuse in the contemporary context of the art, for you not to be an artwork! But remember that you, and only you are the crowd!

Tuesday, January 8, 2008

Talent hits a target no one else can hit; Genius hits a target no one else can see.
Arthur Schopenhauer

Saturday, January 5, 2008

Happy new year everybody! I would like to start the year 2008 with a deeply optimistic post, a present for you.

What is a blog? It could be a lot of things in fact... From entertaining a network of friends to sharing your last Fish Sauerkraut recipe. I would love to think that mine is a way to help you to stay in touch with contemporary art 'actuality' revisited from the specific angle of the cultural differences... I read blogs, websites, magazines, books, watch TV programs all night long... come out with something I found interesting that I would like to share... And if you like it, you come back on my blog. As simple as this!

So let's start with something really catchy: Theo Jansen and the Beach animals!

Theo Jansen is an artist and sculptor, living and working in the Netherland. "Since 1990 he has been working on a new creation: skeletons made of electric-conduits which walk on windpower. These animals have evolved into several generations over the last twelve years. Eventually he wants to put the anima Is out in herds on the beaches, where they live their own lives".

Here are a few pictures of these animals:


"Ok fair enough... Plastic tubes on the beach... Looks like Blackpool!" I hear you say...

Then you shall watch this, and consider it as my present for the new year:

You want to know how these thing works? (They walk, are mechanically able to recognize water, storms and to react... to survive... Breathtaking!):

Here is a link to the official website:
http://www.strandbeest.com/

I sincerelly hope that you will like it as much as I do. See you soon! I am going for Scotland and Lake district for a week... Want to join me? :-)

Tuesday, January 1, 2008

What should I write between Xmas and the new year? No contemporary art news to comment?
One of the blog's reader just asked me to write "a vision" of what will be 2008 for the contemporary art world... It would be a bit pretentious... You would not hate me for that, would you?
Having a look on the last 'ARTPrice' report, I recently did some figures work in order to get a view on what is the contemporary art world 'culture' within the framework of a MA in intercultural Business Communication.
Easy to determine who rules the art world isn't it? It is precisely a matter of rules and power, isn't it? Like the U.S., if you are responsible of 45.9% of the 'market share' for the contemporary artworks on the secondary market (auction houses), you get a better position to set "the way to do it". I believe figures from the secondary market are still relevant to analyse the art world but not for long: Biennials and fairs pop-up everywhere and get more and more power on the market and change the deal radically... This is now almost taken for granted.

ArtPrice Report 2006

Back to our market figures, we can stress that numerous writers have analysed how the contemporary art world evolved in concordance with the culture of the members of the social relationship network within which contemporary art is produced, viewed and criticised; stressing the existence of an hegemonic power of western culture.

Analysing the market shares by countries from a cultural studies angle, we can see that the International contemporary art market is dominated by highly individualistic countries.
The dominant western art market also appears highly hierarchic and tends to give little chance to artists and enterprises to move among genres (but also that no importance is accorded to these new genres unless there are values of prestige associated). In other terms it does hardly give a chance to new emerging movements, especially if those movements do not emerge from the major cultural actors of the International art market.
Sorry for the headache...

So, the hard world is dominant, gives no chance to other actors... It does not explain why the media keeps on talking about India and China... Look at the press, it's crazy!!! Money is the explanation, ...but I certainly do not mean that Chinese or Indian artists have no talent!!! I won't go too much into details as I recently wrote a post about it in this blog (How to learn to be an art financial trader while taking the plane...). To make it simple, an artwork is unique and so, a good store of value. Therefore, the boom in the market comes from the need to store the excess of capital generated by the global prosperous companies. In the contemporary economic climate, Art is a good investment... At least until a better financial opportunity arise.


Big Family, Lithograph, Edition of 199, 200370cm x 82.6cm

The growth in Asian countries changes the global deal, but Chinese investors buy contemporary artworks in China, Indians in India, U.S. buy in the U.S. (also mainly due to Dollar depreciation that makes artworks 'unaffordable') and France anywhere else but in France.

I believe that this is only the first step of this 'new deal'. These changes will not only affect the content of the market, but will also change its culture: India and China will probably introduce their set of values to the contemporary art world business etiquette...

Any prediction? Yes...

  • Less differenciation (in other words we may see a low segmentation of the genres e.g. ‘expressionism’, segmented in institutionalised sub-genres such as ‘figurative expressionism’, ‘abstract expressionism’...etc);
  • less hierarchisation (this means that genres won't be organised according to the value of prestige associated).
  • More universalism in the art classification systems (which will also largely be enhanced by the maturity of the information transference technologies);
  • finally, we may see a growing facility for artists and enterprises to move between ritualised genres.

It looks all fine to me... We may see more artists from what we used to call 'products of colonisation' affirming cultural identities without too much difficulties as the pressure resulting of not being part of what we used to call "the hegemonic western art world" may decrease.
This set of potential changes within the contemporary art world culture may therefore sign the end of the modernism... Postmodernism is only a baby... Let's hope it is a genius!

Detail from The Silk Route by Subodh Gupta ("The Damien Hirst of Dehli"-The Guardian- ArtReview). Photograph: Colin Davison

Good ole artistic trends debates may probably disappear in such conditions! No more: "My 'Nouveau Réalisme' is an answer to your 'painting and sculpture hegemony'..." or "I developed my idea of 'cubism' in reaction to your Blablablah..." Such a shame...

All these personal predictions concern the art world in market terms... What about the artists and the artworks?

Have you recently visited the Saatchi website? It now looks like a MySpace for the artists... I read in your mind that this must concern a minority as Facebook and MySpace themselves are too big to allow any serious competition... Well you may be wrong then: I read "HITS IN THE LAST 24 HOURS: 60,914,153!!!! RANK TODAY IN THE WORLD'S TOP 50.000 SITES: 227(Source: Awstats, Alexa)". It is an example among many other relevant examples. As a result of the resulting competition among artists, I see an increase of the artwork technical and aesthetic quality, already initiated by artists like Lisa Yuskavage or John Currin mentioned in the 'artwork of the month' for December in this same blog.

Jeff Koons - Model for a project... Work in progress

You can already see that artworks are more and more expensive to produce... Is it a consequence of these changes? If realized, the 161 foot tall hanging train would be located at the entrance of the Los Angeles County Museum of Art and would become a perfect illustration of the contemporary affordability to be a 'good artist' (see model above). I must admit that I am joking a bit... Koons can do it? Ok why not! It does not mean to me that someone from the other corner of the world may not impress the whole art world with a pencil, a A4 piece of paper and a great idea...

In conclusion, to YOU, the black middle class, bisexual lady from Kenya with your pencil and your A4 piece of paper... I wish you the best for 2008 and will probably see you soon in a famous contemporary art museum in China!

Happy new year everybody!